6 Tips for an Engaging LinkedIn Profile

Building a strong online presence is a major component of contemporary career management and can make or break your job search success, too. LinkedIn remains at the heart of that online presence for many, if not most, professionals, with over 500 million global users.

In spite of this popularity, a quick LinkedIn search reveals that many users only go so far as to create an account and add the skeleton resume that includes position titles, company names, locations, and dates.

Those that go beyond this tend to include very stiff, dense, corporate-speak content that sounds more robotic than conversational. Finally, many people simply copy and paste their resume content into the appropriate section of LinkedIn and don’t really consider the differences between a resume and a LinkedIn profile across audience, platform, and overall objectives. If you are nodding your head yes to any of the above categories, it is probably time to revamp your profile.

Why is LinkedIn Important for Job Search?

1.) Potential employers will compare your resume to your LinkedIn profile side by side and look for any disconnect.
2.) Recruiters and potential employers are always looking for promising candidates through LinkedIn, so your profile needs to stand alone without your resume — and stand out.