Networking Power Letters: the Key to Unlocking Hidden Opportunities

Grace is a marketing executive from New York City who is amazingly well connected in her industry. She recently reached out to us to help her create a brand-driven resume, cover letter, and LinkedIn profile that reflected her career story and passion for helping companies succeed in their marketing efforts. Once Grace had her resume, cover letter, and LinkedIn profile ready to go, she really didn’t know where or how to job search to achieve her career goals. I advised Grace that good networking is the most underutilized yet most fruitful component of a job search. A recent research study stated that it takes submitting 118 online applications to receive one response back — while a referral/networking/word-of-mouth recommendation has a one-in-seven response rate. Applying through a job announcement you find online probably isn’t worth it. As this study shows, the results and time invested into professional networking far outweigh the time and effort invested into searching on job boards.

Tapping into Your Network

How do you create a professional network? Guess what — you probably already have one. But like Grace and many job seekers, you may be wondering how you can tap into the network that you already have — and you may not even realize how extensive your network really is and how much…