The Importance of Personal Branding to Career Growth and Tips for Branding Success

Personal branding is a vital part of a successful job search. It can have long-term effects on your career path as well as your earning potential. I can’t emphasize enough to my clients the importance of positive personal branding. Before you can build your own personal brand, you must understand what it is and how to wield it to your benefit in today’s career market.

What is Personal Branding?
Personal branding is the practice of people marketing themselves, their talents, and their careers as a brand. It is how you’re known or thought of by other people. We think of it mostly from a professional or career standpoint, but it spans across your career and personal life. It is an ongoing process where you establish a professional image, leaving an impression on others about who you are, what you can do, and why they should want to work with you. Personal branding is about what people know you for professionally, how people view you, and the value you bring to others.

Getting Started
Figure out your personal brand now if you haven’t already. Start by visiting Reach Personal Branding online and taking a few of the branding assessments. I recommend sitting down and mapping out what you believe you’re best known for and what you feel like your best brand…